Madem, global leader in wooden reels manufacturing, presents itself at WIRE SOUTH AMERICA 2017

Among October 03 and 05, the São Paulo Expo, in São Paulo, is going to receive the wire South America| International Wire and Cable Fair, the South American version of the greatest fair of cables and wires of the world, the Wire Düsseldorf. In its 3rd edition, the event brings exhibitors of the steel cable, wire, machines and equipment (dies, rope and weld), rebar and industrial wires segments.

With more than 68 years of history, Madem is going to take to the exposure wooden spools for the cables and wires industry, with ISO 9.000/14.000 certification and the FSC green seal. The wooden reels are available with 450mm to 3200mm of diameter, for steel cables, electrical cables, communication cables and conductors.

The Sales and Marketing Director of the company, Leandro Mazzoccato, says that “the wire South America is the most efficient way to maintain our leadership in the national market. We want to expand our customer base, review our customers and suppliers and show the news to the market. Today we see the market as competitive, but with many opportunities to changes and improvements”.

Global leader in wooden reels manufacturing for the electrical cables industries, Madem is among the fifteen greatest forest groups in Brazil. Nowadays, produces and exports for more than 40 countries. Besides Madem, the wire South America, a biannual event that happens simultaneously to Tubotech | Feira Internacional de Tubos, Válvulas, Bombas, Conexões e Componentes [International Fair of Tubes, Valves, Pumps, Connections and Components] is going to bring a hundred exhibitors brands with innovations for the sector. The joint events may attract 15 thousand professional visitors.

The fair is organized and promoted by Cipa Fiera Milano, in partnership with Tarcom Promoções and held by Messe Dusseldorf.

For more information, please visit:


3ª Wire South America| International Wire and Cable Fair

Date: October 03 to 05, 2017, from 11 a.m. to 07 p.m.
São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, Km 1,5 – São Paulo – SP – Brazil
Free transportation: Rua Nelson Fernandes, 450 – Access by the Jabaquara Bus Terminal
*Free event for professionals of the sector

Cipa Fiera Milano Press Office
RM Press | Strategic Communication
Claudia Maciel
+55 11 2950-4820

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