Madem: visibility in Brazilian electric sector in WIRE SOUTH AMERICA 2017

Between October 3 and 5, 2017 São Paulo Expo, in São Paulo, will receive the Wire South America| International Wire and Cable Fair, South American version of the greatest fair of cables and wires in the world, the Wire Düsseldorf. In this 3rd edition, the event will bring exhibitors of the segments of wire and cable, machines, equipment and accessories, in addition to logistics and several services.

With more than 67 years of history, Madem, manufacturer of wood reels for electric cable industries, will take to the exhibition wood reels for the electric cable industry. The Sales and Marketing Officer of Madem, Leandro Mazzoccato comments that “the company needs to have visibility in Brazilian electric sector and today, the Wire South America is the most effective manner for us to keep our leadership in the national market”.

With five production units in Brazil, Spain and Bahrain, the company produces and exports for more than 40 countries. Quality and environment are important items in the company’s process, evidenced by the ISO 9000 and ISO 14000 certificates, and the green seal certification as well

Wire South America is a biennial event, organized and promoted by Cipa Fiera Milano in partnership with Tarcom Promoções and performance of Messe Dusseldorf. The 9th edition of Tubotech | International Fair of Pipes, Valves, Pumps, Connectors and Components occurs simultaneously,  addressing  pipes, raw materials, connectors and accessories, valves, bombs and motor-pumps, machines for production, cutting and shaping, finishing, tools, ancillary materials and measure and control. Wire South America creates a synergetic and supplementary environment to Tubotech, with several technologies and multiple innovative solutions. The events together gather more than 550 exhibitors, and we expect to attract 15 thousand professionals for visit.

Additional information:


3rd Wire South America| International Wire and Cable Fair
Date: October 3 to 5, 2017, from 11 a.m. to 7 p.m.
São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, Km 1,5 – São Paulo – SP – Brazil
Free Transport: Rua Nelson Fernandes, 450 – Access by Terminal Rodoviário Jabaquara
* The event is free of charges for the professionals of the sector

Cipa Fiera Milano Press Office
RM Press | Strategic Communication
Claudia Maciel
+55 11 2950-4820

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