Tubotech and Wire South America confirm their importance and role in uniting the market around the resumption of the industry

A noteworthy public both surprises and strengthens the events as a meeting point of the value chain, which guarantees new business opportunities to warm up and boost the economy

From October 6th – 8th 2015, the industrial chain of the sector of pipes, valves, fittings and components met for the 8th Tubotech at the São Paulo Expo Exhibition & Convention Center. The trade show was held simultaneously with the 2nd Wire South America| International Wire and Cable Fair, and both events brought together over 550 exhibitors, in a 32,000 square meter area.

Acknowledged as America’s leading trade show for the sector and the world’s second when it comes to the presence of foreign companies, the Tubotech | International Fair for Pipes, Valves, Pumps, Fittings and Components, and the Wire South America, the South American version of the world’s largest cable and wire fair, the Wire Düsseldorf, welcomed a surprising number of visitors. Over three days, more than 11,000 highly qualified professionals visited the exhibition grounds, from the automotive, oil and gas, metal construction, furniture, mining, painting, and infrastructure fields.

“These trade shows cover the supply chain of some leading sectors of the economy. We verified a significant amount of business volume, market integration, updating, and professional education. We witnessed the industry getting closer as a whole in order to make itself stronger in times of instability against the pessimism that prevails in the business sector as a whole. It is necessary to take actions and dare. We need to get out of the inertia, and the companies in the trade show did work and are confident that they will generate opportunities and demonstrate that the pipe and cable industry is strong, smart, and prepared to respond to the moment, while showing their potential. We did organize an event that surprised everyone in boosting business opportunities and creating a positive horizon”, stated Luciano Targiani, Director of Tarcom Promoções, promoter of Tubotech along with Cipa Fiera Milano and ABITAM – Brazilian Association of Tubes and Metal Fittings Industry, the organizer of the event.

Rimantas Sipas, Cipa Fiera Milano Commercial Director, also pointed out that today’s economic scenario has also brought new challenges to the event, which has been held since 2003. “The industry progress is connected to the country’s growing process and also to its own ability to invest and innovate. Within this context, trade shows have a special and important role since they are business and knowledge platforms”. José Adolfo Siqueira, Executive Director of ABITAM, added how important it is to resume investments in technology so that the Brazilian industry, which now accounts for 9% of GDP, goes back to the 23% level that it has had in the past. “There is no developed country in the world without a strong industry.”

Erhard Wienkamp, Director of Messe Düsseldorf, promoter of Wire South America, along with Tarcom Promoções and organized by Cipa Fiera Milano, praised Brazil’s potential for development of industrial activity, adding that the second staging in South America of the world’s leading event specializing in cables and wires, is a sign of trust in the Brazilian market. Reinforcing and making clear its interest in Brazil, the director of ITA-Italian Trade Agency, Federico Balmas, close to Italy’s vice-consul in São Paulo Francesca Maria Orsini, and the president of ITALCAM, Edoardo Pollastri, mentioned that the agency brought 12 Italian companies for this trade show. In addition to the Italian Pavilion, Wire South America featured other important group participation as the German Pavilion, with 22 companies, and the USA’s.


New business opportunities in an area of 32,000 m2

The trade shows counted on important national and international players with exhibitors from 24 countries and three continents (16 from Europe, five from Asia, and three from South/North America). As for the profile, in 2015, Tubotech’s most representative segments were pipes (51%), machines and equipment (14%), and assorted services and projects (13%). With a larger audience, Wire South America, calculated 45% of the exhibitors from cables, wires, and finishing machine manufactures, while 34% were from the material/special wires and cables.


Professional Updating

The I Brazilian Congress for the Tube Industry, organized by ABITAM, brought together governmental and private sector experts, who presented an overview of the Brazilian economy and the challenges posed to overcome this transitional phase towards a new growing period. The Congress increased Tubotech’s debate aiming to analyze the market, impart technological innovation, and encourage information and knowledge exchange. Thirteen lectures were addressed by experts and divided into three main groups: regulatory, commercial and market, and technical.

Due to its relevant participation in the Brazilian GDP, the oil and gas sector was one of the highlights. Lauro Doniseti Bogniotti, Project manager of the Oil, Gas and Biofuels Secretariat addressed the topic regulation of local content which is included in a governmental policy whose aim is to expand the domestic industry participation in supplying goods and services, especially in strategical areas, such as oil and naval sectors. Antônio Guimarães, Executive Secretary of IBP – Brazilian Institute of Oil, Gas and Biofuels, raised the issue related to the high volatility of oil prices, and the changes in the global panorama of the raw-material.

As for the regulatory issue, the engineer Marcelo Mafra Borges de Macedo, Superintendent of Operational Safety and Environment of the Oil, Gas and Biofuels National Agency spoke of the new regulation of the Operational Safety Management System for Submarine Structures –SGSS, to be issued until the end of the year, with a two-year adequacy period. Talking about today’s and future’s conditions for the automotive sector, Fred Carvalho, director of institutional affairs of National Association of Automotive Vehicle Manufacturers – Anfavea, reinforced the importance of the sector in generating quality job positions, and in the development of a local supply chain. “The automotive industry accounts for 23% of Brazilian industrial GDP and the country is among the world’s ten largest markets of vehicle sales.”

Regarding the technical topics, which caused great interest from the audience, the engineer Alfredo Lobo, quality director of Inmetro, addressed the theme of compulsory certification in the pipe and fitting market, which prioritizes safety, health and environmental issues. Among other lectures, were the executive vice-president of SINAVAL – National Union for the Naval Construction and Repair Industry and Offshore, Franco Papini; and the president of the Oil and Gas Council of Abimaq – Brazilian Association of Machinery and Equipment Industry, Cezar Prata.


Held on the 7th and 8th of October, the 4th edition of Techshow offered a series of technical lectures delivered by the exhibitors, whose goal was to promote exchange of experiences and professional updating. Over two days, Techshow provided the audience with an environment of technical knowledge and allowed exhibitors to introduce their products, services and uses.


Matchmaking & Rodada de Negócios

Apart from the display of products and services, launches, new technologies and lectures, the Tubotech invested in the creation of new tools such as the Matchmaking and the Business Meetings. Based on the exhibitors’ profile and identified synergies, meetings with potential buyers were scheduled in advance, which resulted in great business potential for the following months. Clearly a successful action, business meetings took place over the three days, in parallel to the fair.

Agenda: Tubotech e Wire South America 2017

The 9th edition of Tubotech | International Fair for Pipes, Valves, Pumps, Fittings and Components and the 3rd Wire South America| International Wire and Cable Fair will be held on October 3rd to 5th 2017, at the São Paulo Expo Exhibition & Convention Center, in São Paulo.

Learn more at: www.tubotech.com.br / www.wiresa.com.br

Cipa Fiera Milano Press Office Brazil
RM Press | Strategic Communication

Claudia Maciel   claudia.maciel@rmpress.com.br
Silvia Colaianni   silvia.colaianni@rmpress.com.br
+55 (11) 2950-4820

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